The British GP has a unique eye-catcher this season. Sponsor The Pop-Up Hotel is opening a temporary hospitality area right next to the Silverstone circuit, featuring bars, restaurants, and live programs. However, the most striking addition is a swimming pool with a bar, located directly next to the asphalt. For the organizers, it is therefore to be hoped that it remains dry during the race weekend.
Read more VIDEO | F1 action at the Nürburgring! Mercedes and McLaren test tires at German circuit
The addition of a swimming pool at Silverstone fits within a broader trend in Formula 1. Visitors to a Grand Prix should be able to book a total experience, where the offering goes much further than just the action on the track. For example, guests in this brand-new hospitality area can enjoy the premier class while having a drink and a refreshing dip. Former champion Nigel Mansell is also present to keep the guests company.
Completely different experience
“The Pop-Up Hotel is really bringing something new to Silverstone, and I am very much looking forward to staying there this year,” the Englishman said in an official press release. “That level of comfort and hospitality right in the middle of the circuit – with delicious food, a relaxed atmosphere, and everything taken care of to the last detail – makes a huge difference during a race weekend. It allows you to enjoy the event in a completely different way.”
Read more FOM contradicts claims regarding Indian GP, 2027 return remains off the table
In addition to Silverstone, The Pop-Up Hotel also wants to make its mark on the Monaco GP. In Saint-Jean-Cap-Ferrat, the French coastal town east of the principality, an exclusive experience is offered in the form of luxury villas and apartments. Furthermore, guests are connected to a yacht at the circuit via a private catamaran.
Read more David Coulthard sounds the alarm: ‘Ban charging in corners like Eau Rouge’
Read everything about the Miami GP here
