Damson Idris – actor in F1: The Movie – has been appointed Global Brand Ambassador for Formula 1. Formula1.com announced this on Wednesday following the ‘All To Drive For’ campaign. The Hollywood star will focus on strengthening the connection between entertainment culture and motorsport. “Being part of this world means a lot to me and I am proud to represent something that inspires and connects people worldwide,” said Idris.
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During the filming of the movie, Idris was already closely involved with the teams, drivers, and organizers of Formula 1, making him a familiar face in the paddock. It is precisely because of this involvement that he has now become an ambassador for the sport. The goal of the collaboration is therefore to build a bridge between Formula 1 and the world of culture and entertainment. Idris will visit several Grands Prix and support the sport in various content and promotional activities to reach a new generation of fans.
‘Extremely enthusiastic’
The actor indicates that he is drawn to worlds where culture, performance, and precision come together. According to Idris, Formula 1 fits perfectly. “I am extremely excited to take on this role as brand ambassador. I already had a lot of respect for the sport, but through the film, I really gained insight into the innovation, passion, and intensity behind everything that happens,” Idris told Formula1.com.
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Formula 1 CEO Stefano Domenicali also sees the collaboration as a logical step. According to the Italian, Idris shares the passion and vision to let Formula 1 grow further. In addition, the film has brought the sport to the attention of a new audience, making the collaboration extra valuable. “Authenticity is central to Formula 1 and Damson shares our passion and vision to grow the sport further. With his enormous reach in the entertainment and lifestyle world, we will find new ways together to reach fans,” Domenicali concludes.
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