No less than 1254 hours were spent on it: KitKat’s life-size Formula 1 car made of chocolate. The well-known chocolate company already announced its partnership with Formula 1 in 2024, but is starting its first full year as the ‘official chocolate bar’ of the premier class this season. To celebrate, KitKat built a chocolate car weighing no less than 350 kilograms.
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‘What LEGO can do, we can do too,’ KitKat must have thought. A season after perhaps the most fun Drivers’ Parade ever – when the drivers in Miami were allowed to take a seat behind the wheel of life-size LEGO cars – the chocolate manufacturer is now coming out with a version made of chocolate. The handmade chocolate car was presented at the Silverstone circuit on the Wednesday preceding the Australian GP. KitKat hopes to get off to a ‘flying start’ in its partnership with Formula 1.
16.900 KitKat bars
The chocolate car is five meters long, two meters wide and weighs no less than 350 kilograms. That is equivalent to 16.900 KitKat bars, according to the manufacturer itself. It took 1254 hours to assemble the car, under the leadership of chocolatier Jen Lindsey-Clark. The car was presented in the Silverstone pit lane by former British Formula 4 driver Billy Monger.
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“KitKat has always advocated for the importance of a break, so to celebrate our partnership with Formula 1, we wanted to create something truly unexpected,” explains Scott Coles, director of KitKat’s parent company Nestlé Confectionery in the UK and Ireland, in the press release. “We built the chocolate racing car as a tribute to the precision of the sport and the playful nature of our brand. We are not just present at the track, we are also bringing the excitement of the race to supermarket shelves, making every ‘F1-break‘ part of the fan experience”.
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View the chocolate car here:
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(Photo/credit: Nestle UK)
Read everything about the Australian GP here
