Red Bull is reportedly entering into a new partnership with clothing giant Adidas. Reportedly, the German sports brand will become the official clothing partner of the F1 team from 2027. German media report that it is a commitment of at least three years, with Red Bull earning about 27 million euros per season for wearing Adidas team clothing. To date, the clothing of Max Verstappen and others has been supplied by the English brand Castore.
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The German Bild reports that Red Bull, following Mercedes and Audi, has signed a sponsorship agreement with Adidas. This would make the Austrian racing team the first non-German team to commit to the brand. Oliver Brüggen, spokesperson for the clothing company, is keeping his lips sealed regarding a new F1 partnership. “We do not make statements about rumors and speculation,” he said.
Clothing sponsor
However, Adidas has reportedly been lobbying for a partnership for some time, with some trial designs even having been developed. The Red Bull team clothing will remain predominantly blue, in line with the brand identity of the Austrian racing team and the energy drink manufacturer. Adidas has been closely involved in Formula 1 since 2025 through the sponsorship deal with Mercedes, and at the new Audi team, they have also been wearing clothing from the German brand since this season.
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Red Bull signed a record deal with the English brand Castore in 2024. At the time, the team spoke of ‘the largest clothing deal in the history of motorsport’. Reportedly, it was a multi-year agreement worth 200 million dollars. Castore replaced the well-known F1 sponsor Puma in 2023, also a German clothing brand.
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